Citadel XV-88 Base paint is designed to give a smooth, solid brown color over an undercoat and for that reason this will almost always be the first paint you use on a miniature. Shake the brown paint before using (you can make this easier by adding an agitator ball).
The brown paint can be a bit thick sometimes and then you just add a few drops of water on your pallet. You really don't need a lot of water. Something to watch out for is to make sure you don't apply too much paint so that you don't start hiding details.
Another important functionality of this brown paint is that it not only covers the undercoat, but also covers other colors. So if you later miss something about this color, you can easily paint over it with this XV-88 base paint.
The color of Citadel XV-88 (21-21) is similar to: Old Citadel Terracotta; Vallejo Game Color Terracotta (72065); Instar Sandstone Brown; Reaper Master Clotted Red (9134).